Demographics

Cruiser conducted тhe research from May 15 to June 12 2007 and 5130 visitors have taken a part in it. All visitors from Serbia had right to participate in the research; only one vote per visitor was possible.

Age

Internet visitors are mainly young people – 60% are under 30.

less than 16

 6.1%

16-20

 20.0%

21-25

 20.7%

26-30

 12.8%

31-35

 9.2%

36-40

 8.6%

41-45

 8.6%

46-55

 10.3%

more than 55

 3.6%

Gender

54% of visitors are male, 46% are female.

male

 54.0%

female

 46.0%

Education

43% of visitors have graduated high school or college, 20% are students.

primary school

 6.1%

secondary school

 51.3%

high school

 14.3%

faculty/college

 28.3%

Employment

42% are employed, 41% are pupils and students.

unemployed

 10.7%

pupil

 20.3%

student

 20.4%

housewife

 1.2%

retired

 2.5%

employed in private company

 16.4%

employed in public company

 20.0%

company owner

 3.3%

self-employed

 1.9%

other

 3.2%

Vocation

24% have technical vocation, 20% are economists.  

economics

 19.9%

philosophy

 1.3%

medicine

 6.2%

agriculture

 3.0%

law

 5.6%

technique

 23.6%

art

 3.7%

handicraft

 6.6%

other

 30.1%

Self-estimated material status

67% of Internet users are satisfied with their material status.

very bad

 4.3%

bad

 28.7%

good

 58.0%

very good

 7.0%

excellent

 2.0%

Neighbouring city

33% of Internet visitors are from Belgrade, 23% from Vojvodina and 44% from Central Serbia.

Beograd

 32.5%

Novi Sad

 12.2%

Nis

 7.5%

Subotica

 3.8%

Kragujevac

 4.0%

Zrenjanin

 4.2%

Leskovac

 3.3%

Smederevo

 4.3%

Krusevac

 5.6%

Kraljevo

 3.4%

Sabac

 2,9%

Valjevo

 2.1%

Sombor

 3.1%

Uzice

 3.8%

Zajecar

 3.7%

Cacak

 2.4%

Novi Pazar

 1.2%

Internet access frequency

Even 80% of Internet visitors go online every day.

always

 8.2%

several times a day

 52.9%

once a day

 19.3%

several times a week

 15.9%

once a week or rarely

 3.7%

Average time online

Internet visitors spend online between 15 minutes and 2 hours in average. 

less than minutes

 6.3%

16-30 minutes

 20.3%

31-60 minutes

 28.2%

1-2 hours

 29.6%

2-3 hours

 8.6%

more that 3 hours

 7.0%

Internet access point

The majority of visitors (77%) go online from their home.

home

 77.1%

work

 14.2%

school/college

 5.1%

friend/cousin

 2.0%

Internet cafe

 1.6%

Topics of interest

Internet visitors are interested in various topics: from expertise to entertaining contents.

business and economy

 3.3%

games

 3.0%

entertainment

 6.9%

health

 4.1%

fashion

 2.2%

cars

 3.2%

telecommunications/mobile phones

 4.5%

male&female topics

 2.7%

dating sites

 0.9%

programming

 1.7%

computers/software/hardware

 4.3%

Internet

 5.1%

news

 5.0%

science

 3.6%

culture/art

 3.1%

education

 4.9%

ads

 3.9%

tourism

 3.1%

TV and radio

 1.9%

employment

 3.8%

travel

 3.9%

family

 1.4%

government sites

 1.5%

politics

 1.4%

sports

 3.8%

music

 6.4%

movies

 4.3%

adult sites

 1.5%

shopping

 1.9%

other

 2.5%

Internet activities

Most of Internet visitors go online to search (21%), e-mail (16%) and for news (12%).

searching for specific information

 21.1%

e-mail communication

 15.5%

random surfing

 11.4%

chat

 7.1%

reading news

 12.1%

e-shopping

 1.9%

sharing music, movies, software

 10.3%

forums and discussions

 4.4%

instant messaging

 4.7%

internet telephony

 2.4%

looking for a partner

 1.1%

playing games

 2.9%

other

 5.2%